Most agencies don't lose deals.

They give them away. 

After 30 years working inside and alongside agencies, Craig built Agency Sales Pro to fix the one problem generic sales training never addressed. Sales Training specific to the Creative Agency Proposition.
THE BACKSTORY

The same problem, in agency after agency

Over three decades working across creative, digital, ecommerce, and B2B agencies, Craig saw the same pattern repeat itself. Talented teams. Strong ideas. Weak sales structure.

Deals were lost not because the agency couldn't do the work, but because no one was leading the sales process. Buyers were left to set the pace. Proposals went out before the real problem was understood. Pricing conversations happened too late, on the buyer's terms.

When Craig looked for training to address this, what he found frustrated him. Generic sales courses built for software reps, retail teams, and B2C businesses — none of it reflected how agency deals actually work. The complex stakeholder dynamics. The long qualification cycles. The projects where the brief is half-formed and the budget is unconfirmed.

So he built what didn't exist. A structured sales system designed specifically for agencies — from first enquiry through to close.
CRAIG BIRCH - FOUNDER
30 Years in Agency Sales
Working on complex, high-value engagements across the globe in all business sectors

8 Courses
The full end-to-end agency sales cycle, built from real deals rolling out through 2026

0 Theory for theory's sake
Every framework in this programme has been used in live agency environments
what agency pro believes

The agencies that win consistently
aren't the most creative.
They're the most structured.

On qualification
Most agencies pitch far too early. They invest time, energy, and goodwill into opportunities that were never going to be won. Qualifying properly is respectful of everyone's time.

On control
When the buyer controls the process, price becomes the only differentiator. The agency that leads the conversation sets the terms,  and almost always wins on value, not cost.
On training
Generic sales training doesn't fail because the content is wrong. It fails because it was never built for how agency deals work. The dynamics are different. The training needs to be too.

Built from real deals,
not a classroom

Agency Sales Pro is a distillation of what Craig has seen work,  and what he's seen fail, across 30 years of agency sales environments. Every framework in the programme has been tested in live agency contexts, not constructed in theory.

The programme covers the full sales cycle: qualification, deal control, discovery, proposals, objection handling, closing, and account expansion. Eight courses. One system. Built end-to-end for agencies.

Craig built and runs Agency Sales Pro independently. There's no large team behind it. That means the programme reflects a single, coherent point of view, not a committee of opinions.

If any of these questions land, this programme was built for you

The questions Craig asks every agency he works with

Q. When did you last lose a deal you should have won, and do you know exactly why?

Q. Can every person on your sales team describe the same qualification process?

Q. When a deal stalls, do you have a defined next step, or do you wait?

Q. How often does price come up before you've
established value?

Q. If your best salesperson left tomorrow, what would the rest of the team do?
early access code

EARLY20

Automatically applied at checkout. Buy Course 1 and unlock future courses at a reduced rate.

30-Day Money-Back Guarantee

Complete the course within 30 days. If it hasn’t changed how you approach agency sales, we’ll refund you in full — no awkward questions.

Start With Course 1

The Programme Begins Here

Individuals

Early Access Course 1
£195   Now £156
Using code  EARLY20  
Full access to Course 1
12 practical modules with exercises and downloadable tools.
Lifetime access.

Each module includes exercises, quizzes, and downloadable tools to help you qualify better, lead conversations, and close higher deals.
  • Close Better Deals
  • Qualify With Confidence
  • Accelerate your Career

Agency - 5 Seat Plan

Early Access 5 Seat Plan Course 1
£975   Now £780
Using code  EARLY20  
Equip your team with Course 1
12 practical modules with exercises and downloadable tools.
Lifetime access.

This multi-seat package enables you to train 5 key members.  After you complete your purchase, we will contact you to register your users.
  • Team Sales Consistency
  • Multiseat Savings
  • Early Adopter Discounts
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