Modern Sales Training for Agencies
A growing library of practical sales courses built specifically for agencies.
Start with a free, gated foundation that resets how you sell
Learn the frameworks, behaviours, and commercial leadership principles that high-performing agency sales teams rely on. The Foundation course will be released shortly with no-cost early access.Register now to get access to the The Art of Modern Agency Selling
Audience
Who This For
This training is built for people selling services inside agencies who want more control, clarity, and confidence in their sales conversations.- Founders & Agency Leaders
Stop wasted pipeline time and inconsistent selling by installing a qualification standard your whole team follows.- Account Directors & Client Leads
Take control of early conversations, qualify opportunities properly, and avoid inheriting poorly scoped or low-value deals.- New Business & Sales Teams
Lead inbound calls with confidence, identify real buying intent early, and prevent deals drifting without decisions.- Individuals & Solo Sellers
Build repeatable qualification habits that improve conversion and confidence without relying on guesswork.
If you sell agency services and want consistent control over qualification, discovery, and deal momentum, this programme is built for you.
Foundation Course
The Art of Modern Agency Selling
This course sets the foundation for all future Agency Sales Pro training and will be released at no cost.
• Understand how modern agency buyers actually buy
• Learn what commercial authority really looks like
• See the full end-to-end agency sales journey clearly
• Identify behaviours that cause stalls and weak conversion
This course is provided as a no-cost taster to establish the foundation before deeper, paid courses follow.
The Art of Modern Agency Selling - Course Content
Foundation Course
Discover how modern agency sales really works — and what it takes to win better clients and build a more predictable, scalable agency.- The Modern Agency Sales Landscape
- The Modern Agency Seller: Role
- Mindset & Commercial Authority
- 6 Core Traits of the Modern Agency Seller
- How Agency Buyers Actually Buy
- Understanding the End-to-End Sales Journey
- Control, Credibility & Commercial Leadership
- The Psychology of Agency Buyer Behaviour
- What Good Modern Agency Sales Looks Like
- The Commercial Impact of Fast Response
- Common Mistakes That Hold Agencies Back
- The Cost of Poor Sales Decisions in Agencies
- Founder-Led vs Sales-Led Growth
Future courses and learning pathways
Whats Coming Next
After the foundation, deeper courses will be released one at a time.
- Building a Predictable Agency Sales Pipeline
- Forecasting, Deal Reviews & Leadership
- Mastering Modern Agency Lead Qualification
- Mastering Opportunity Discovery
- Red Flags, Objections & Deal Control
- Mastering Proposals and Pitches
- Mastering Closing, Negotiation & Margin
- Sales-Expansion, Renewals & Re-Engagement
The Team
The Team Behind the Programme
The Agency Sales Mentor Programme is built by practitioners who have worked directly with service-led agencies selling retainers and project work, supporting founders, account directors, and new business teams across complex, consultative sales cycles.Our experience spans high-value discovery-led deals, multi-stakeholder buying processes, and long-term client relationships where qualification, scope control, and commercial clarity directly impact margin, delivery success, and retention.This programme reflects real-world agency sales challenges — from inconsistent pipeline quality and poor early qualification, through to stalled deals, discounted proposals, and misaligned handovers — and translates them into practical, repeatable sales frameworks that teams can apply immediately.Our Method
Framework-led. Agency-native. Commercially anchored. Not your generic sales theory.
